The Atlas team are a bunch of media nerds, we love the PRush of selling in a story. We follow the changes to our media landscape daily, watching with interest as social media replaces TV news for younger generations, reflecting sadly on the impact for journalists and journalism when print editions close and contemplating how corporate moves from behemoths like Facebook and Sky will change our consumption habits and our culture. Below is a selection of our topical blogs on those subjects, to give you a flavour of the trends and insights we are tracking.
In the past we have talked about media habits of 2021, how the pandemic was impacting consumption of BBC News and what does a healthy media diet look like in the face of a pandemic the challenges of impartiality for the BBC the emerging importance of social media influencers in PR campaigns, what the rise of facebook means for fake news, the closure of print editions and the rise of podcasts what the death of print means for PRs, how your age affects the news you are reading and your comfort level with social media and (yes, really) what love island viewing ratings says about our media consumption. If you have a question about how the shifting media landscape might require changes to your PR and communications strategy, please do get in touch!